Social Networking Media
Previously we looked at optimum Keyword Placement on your pages. Today our focus is on social media, and why it is of utter importance to disregard these phenomena at your own risk!
The biggest current trend in the world of the web is the swing to social networking media which allow users to create the content themselves. Examples include social bookmarking sites like Del.icio.us and StumbleUpon, as well as social networking site like MySpace and Facebook.
As the world of the web becomes more social search engine optimization will continue to shift away from matching algorithms to creating and marketing remarkable ideas. Social media optimization is only effective if you can convince others to link to you by creating content that or custom applications that will grab the attention of web surfers everywhere.
You have to be prepared to contribute and add value to the communities that can send you traffic. If you get this right you're looking at exponential growth, spreading like wildfire as the very nature of the beast is viral.
Books can be written on this topic, but as the evolution of social media is so rapid today's flavour can be tomorrow's old hat. The less socially appealing and more exploited your industry is in the real world, the harder it will be to take advantage of online communities. If you track what ideas are spreading it may become easier to learn how to create ideas that spread and apply this to your web marketing strategy.
The bottom line is that web marketers must now be prepared to contribute to the communities that can send them traffic. The question is how to go about it.
Next time we'll take a look at some points to consider when doing Social Media Optimization.