On Page Optimization

Last time we spoke about the dangers of Link Rot. Today we'll look at on page optimization.

Optimizing page performance can be likened to modifying and tweaking a motor car to get that extra performance that will blow the opposition away, adding to your street cred. Likewise On Page Optimization will add to your web cred.

There are two areas governing page performance, namely on page optimization and off page optimization. On page optimization relates to factors that are on page, namely

  • 1. Page Title
  • 2. Header Tags, Alt Tags & Meta Tags
  • 3. Bolding, Initialising and Underlining
  • 4. Correct Keyword Placement

A good comparison would be to liken on page optimization to having all the basics in place for a solid business. Off page optimization is about where your business is situated, the classic “Location, Location, Location” in conventional marketingspeak.

Whilst On Page Optimization is important, it is of little value without decent Off Page Optimization, e.g. The really fantastic, funky little coffee shop that opened up on a neighbourhood corner. Without adequate passing by trade this enterprise will struggle, however if one would duplicate this in a busy suburban shopping mall the feet through the door will be there, greatly enhancing the chances of success.

Off Page Optimization refers to off page factors influencing page performance, we will discuss this in more detail in our next article.