Keyword Placement
After identifying and optimizing your keywords and keyword phrases through keyword research and by using Keyword Research Tools you need to consider optimum keyword placement on your page.
When writing search engine optimized content you not only need to consider the visitor, but also the search engines themselves. The trick is to generate content that is easy to read, as well as search engine friendly, without churning out mechanical sounding content. Keyword placement is very important here.
Using your keywords intelligently and creating a page that is relevant to the search query and containing information that the web surfer is looking for is key. Correct Keyword Placement is part and parcel of a successful on page optimization strategy.
Proximity is a measure of how close keywords are placed to each other in your content. Search engines are more likely to return a positive result for a search query containing the keywords from a search query if they are near each other on the page. Beware of excessive repetition of keywords arranged in this manner, as it may be interpreted as a sign of unnatural content by search engines.
It is important for your content to read as natural as possible, remember you're not only trying to optimize search engine rankings but also need to supply a satisfying user experience. Your main aim is converting visits to your website into more business, after all. If you rank high in the search engines, and visitors flock to your site, only to be presented with gibberish content, it will prove detrimental to your cause.
At the same time search engine algorithms are ever evolving, striving to emulate human responses and needs, and they are starting to favour natural content more and more, so it is of utmost importance to pay careful attention to this detail. The days of computer generated content to pander to the search engines are slowly drawing to an end.
Next time we'll discuss Social Networking Media which is the strongest growing sector in the world of the web.