Search Engine Optimization and Search Engine Marketing
Search engine optimization needs to be addressed before you start your website and then continuously get managed as you analyse your web statistics and lead performance.
There are 2 key factors; on page optimization and off page optimization.
On page optimization is what happens on the website e.g. content, meta information, use of compliant code, structure, keyword density etc.
Off page optimization has to do with how well you advertise your website on the world wide web. Choosing the right search engines and directories to advertise on, finding industry specific websites to exchange links with, ensuring your website is not buried in the website but actually on the page that is contextually relative to your website with a quality page ranking.
Abbreviations, SEO & SEM
SEO is the abbreviation for search engine optimization. Optimization can also be spellt optimisation.
SEM is the abbreviation for search engine marketing but is also referred to as search marketing.
For professional on page optimization contact Net Age or SEO Results for off page optimization